 Posted: Sun 3:15, 21 Jul 2013 Post subject: brochures and on company websites |
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| In business terms, presenting your company to a competitive and fickle marketplace using poor quality content is commercial suicide. It's a mystery, therefore,chanel outlet uk, why companies don't see publishing information in all its forms as an opportunity to shine. If you were to make a business presentation to a room of potential clients, you would choose your words very carefully, so why don't we do the same with our written content? Sadly, it seems that when it comes to copywriting and content,cheap christian louboutin, on the Internet and in print, many companies are happy to settle for mediocrity � and unfortunately mediocrity doesn't sell.
Less than 10% of books submitted to �conventional' print publishers get published. Stringent quality controls mean only the best books get through. Yet in terms of corporate writing, in sales letters, brochures and on company websites, it often appears that no quality controls have been used at all. Customers notice this lack of quality in your content and wonder if this negative approach extends throughout your whole organisation. |
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