cheapbag214s
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 Posted: Thu 9:17, 29 Aug 2013 Post subject: The Resurgence of the Men's Underwear Multi |
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The Resurgence of the Men's Underwear Multi
Men's underwear multi-packs were regarded as the cheap stuff for a long, long time. It was poorly made, less desirable than in-store designs and often not worth the lower price point. That's all changed, however, and the most prominent brands in the men's underwear industry are offering a slew of their hottest styles in pairs, three- and even four-packs that are made with the quality we've come to expect from an industry leading brand.
Major brands like 2(X)IST, Calvin Klein Underwear, Emporio Armani,[link widoczny dla zalogowanych], Hugo Boss,[link widoczny dla zalogowanych], Polo Ralph Lauren, Tommy Hilfiger and Michael Kors are reacting to budget-conscious consumers that don't want to forgo style for the need to save a few bucks. They're joining lower price point brands like Hanes and Fruit of the Loom in releasing a variety of men's underwear multi-packs in a full range of silhouettes and colors. 2(X)IST is even offering a jockstrap two-pack.
"We have expanded our multi-pack offering in recent years due to more customers looking for value,[link widoczny dla zalogowanych], and now offer color,[link widoczny dla zalogowanych], stripes and different fabrications to allow a wider range of customers to save money without sacrificing style,[link widoczny dla zalogowanych]," a Calvin Klein Underwear representative told the Underwear Expert. 2(X)IST's creative director, Jason Scarlatti,[link widoczny dla zalogowanych], speaks to the raised awareness of both fashion and wallet-friendly designs. "There is no doubt that the economy plays a role into it. People want to get more for their hard earned money,[link widoczny dla zalogowanych], and rightly so."
And these multi-packs are indeed worth going out of your way to pick them up. The savings average between an astonishing 50 and 70 percent. The arithmetic adds up for these brands,[link widoczny dla zalogowanych], too. Hugo Boss reports that multi-packs now account for 90 percent of the brand's basic underwear business,[link widoczny dla zalogowanych], and other brands are seeing an increase in sales due to multi-packs that offer better construction and design,[link widoczny dla zalogowanych], too.
A representative from Emporio Armani told the Underwear Expert that their multi-pack designs are equal in quality to those found on the hanger. "All of our products are subject to the high standards of Armani. We are not just a fashion, luxury underwear brand, we are an everyday necessity."
Jason Scarlatti agrees,[link widoczny dla zalogowanych], and speaks to the previous issues with the value designs. "Multi-packs have been lowbrow,[link widoczny dla zalogowanych], or low-end,[link widoczny dla zalogowanych], and very basic. We wanted the opportunity to introduce our expertise in quality and fit, as well as our eye for color into the genre. The multi-pack business needed to evolve, and that's exactly what we're doing."
For more on multi-packs,[link widoczny dla zalogowanych], including top multi-pack underwear available today,[link widoczny dla zalogowanych], head to the Underwear Expert, the ultimate resource in men's underwear news, trends and information.
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