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Satyapriya Ranjan joins Triton,[link widoczny dla zalogowanych]
Ranjan will lead the creative function at Triton,[link widoczny dla zalogowanych], Bangalore. He moves from the National Kidney Foundation,[link widoczny dla zalogowanych], Singapore, where, too, he was creative head
Satyapriya Ranjan,[link widoczny dla zalogowanych], creative head, National Kidney Foundation, Singapore,[link widoczny dla zalogowanych], has moved to Bangalore to join Triton as creative director. Ranjan will head the creative function at Triton, specifically supervising the agency s key brands such as Sanyo BPL,[link widoczny dla zalogowanych], Karnataka Tourism,[link widoczny dla zalogowanych], the regional business for Grasim Cement and part of Eureka Forbes.
Commenting on the reason for his move, Ranjan says, I wanted to take up the challenge of creating an absolute turnaround for Triton, Bangalore,[link widoczny dla zalogowanych], as the branch s creative head. Besides,[link widoczny dla zalogowanych], here,[link widoczny dla zalogowanych], I ll have the opportunity to handle fresh brands and satisfy the rising aspirations of my colleagues,[link widoczny dla zalogowanych], clients and brands as a whole.
Ranjan, who is called SP by his friends at JWT,[link widoczny dla zalogowanych], where he worked for close to eight years, moved to the National Kidney Foundation, a Singapore based NGO, in 2005.
At JWT, he worked on brands such as Boost, Horlicks, Pizza Hut, Reckitt Benckiser,[link widoczny dla zalogowanych], ESPN,[link widoczny dla zalogowanych], STAR Sports and Dettol. He left the agency as a creative director.
Ranjan has won the Atticus Merit Award,[link widoczny dla zalogowanych], given by the WPP Group for original thinking, for writing a research article on brand promotions in the rural Indian market.
Among his memorable campaigns is the Child Rights campaign, created for UNICEF, Bangladesh,[link widoczny dla zalogowanych], while he was working with JWT,[link widoczny dla zalogowanych], Delhi. This campaign supported the right of poor children to education. The challenge before us was to ask people to help impart basic education and recreation to children and encourage them to earn a living for themselves, instead of begging on the roads,[link widoczny dla zalogowanych], he recalls. The campaign was a big success and ran in the market for two years.
Another campaign that s close to his heart is the campaign for Cancer Fund, which aims at providing support and assistance to cancer patients in Singapore. All pages of the Website are subject to our terms and conditions and privacy policy. You must not reproduce, duplicate,[link widoczny dla zalogowanych], copy, sell,[link widoczny dla zalogowanych], resell or exploit any material on the Website for any commercial purposes.
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