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rekindles the magic of M Nike Blazer tnct

 
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PostPosted: Sun 19:49, 25 Aug 2013    Post subject: rekindles the magic of M Nike Blazer tnct

rekindles the magic of M,[link widoczny dla zalogowanych]
Along with many of our online readers, I am hugely enjoying Marks Spencer's new "sexed-up ads",[link widoczny dla zalogowanych], starring Rosie Huntington-Poutly,[link widoczny dla zalogowanych], sorry Whiteley, David Gandy (don't go there) and Ryan Reynolds,[link widoczny dla zalogowanych], not least because - sorry to be pedantic - in comparison with previous M campaigns, they're actually extremely sexed down. I'm no prude (well I am, but that's not the issue here),[link widoczny dla zalogowanych], but all those big bosomy M ads that proved so irritatingly distracting on the M40 weren't exactly classy - and that was just Dannii Minogue in a summery dress.
As for the lingerie campaigns: was Hugh Hefner art directing? M cleavage, like its strawberries and steaks, was so generously contoured it hijacked everyone's attention,[link widoczny dla zalogowanych], male and female alike. And when the focus of a photograph insists on directing your attention away from a woman's face, that's simply rude. How much more alluring are these,[link widoczny dla zalogowanych], with their unspoken narrative of a love affair,[link widoczny dla zalogowanych], Ryan Reynolds's lush pea-coat and 20 tons of Vaseline on the lens?
(what can I say? It was a sodden summer's afternoon and I was at a loose end). So if you're me, which is admittedly quite a specific demographic, what you get from these ads is a Pavlovian frisson - as opposed to M usual clunky,[link widoczny dla zalogowanych], drunk-uncle-lunging-towards-your-best-friend approach to seduction.
Only one speck of dissent on the horizon: M stores. They're grim - and that includes some of the new ones. Take the Westfield branch. The shopping mall is only three years old and, if you recall, opened to immense pizzazz,[link widoczny dla zalogowanych], with an all-singing and dancing Leona Lewis. Alas,[link widoczny dla zalogowanych], its M was about as pizzazzy as the old GUM store in Soviet-era Moscow the day I popped in. Less so - at least GUM was sociologically fascinating. Shame. If M could only get the lighting,[link widoczny dla zalogowanych], displays and signage right,[link widoczny dla zalogowanych], add a few more staff (OK,[link widoczny dla zalogowanych], and beef up some of those collections),[link widoczny dla zalogowanych], maybe we'd be less resentful when we don't bump into Ryan Reynolds by the thermals counter.相关的主题文章:


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