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 Posted: Sat 11:46, 24 Aug 2013 Post subject: Mission Control 'Houston' Helps Launch New Nike Sn |
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Mission Control 'Houston' Helps Launch New Nike Sneakers,[link widoczny dla zalogowanych]
Specifically, the Christopher C. Kraft,[link widoczny dla zalogowanych], Jr. Mission Control Center at NASA's Johnson Space Center - widely known by its radio call sign "Houston" - provided the sportswear company with the "creative inspiration" for a collection of shoes for NBA all-stars LeBron James,[link widoczny dla zalogowanych], Kobe Bryant and Kevin Durant.
Houston received the official nickname of "Space City" in 1967 because it is the heart of NASA's manned spaceflight program. The Johnson Space Center, which marked its 50th anniversary in 2011,[link widoczny dla zalogowanych], has led crewed missions to the moon and International Space Station, and is home to the United States' astronaut corps.
"Space exploration defies practical reality. To launch into space on a mission to reveal the unknown can be mind- boggling,[link widoczny dla zalogowanych]," Nike stated on its website. "There is no limit to the potential for discovery. These unlimited barriers also apply to Nike Basketball's design philosophy - no limits,[link widoczny dla zalogowanych], no restrictions,[link widoczny dla zalogowanych], rooted in exploration and discovery." [Giant Leaps: Top Milestones of Human Spaceflight]
Working together as a team,[link widoczny dla zalogowanych], Nike Basketball's color lead Eugene Rogers and graphic designer Erick Goto dove into Houston's connection to space exploration to create more than just a few new shoe designs. They also devised a basketball universe led by Nike's elite three players. James,[link widoczny dla zalogowanych], Bryant and Durant appear in a distant universe,[link widoczny dla zalogowanych], where players are not just stars - they come to life as fictional exoplanets on each of the three following shoes:
LEBRON X - "Originating from fictional Nike Space Program (NSP) planet NSP-LJ6,[link widoczny dla zalogowanych], LeBron James' dominance was born from the volcanic surface in the planet's mantle,[link widoczny dla zalogowanych]," describes Nike. "He's rumored to have journeyed to earth on a meteor made of the galaxy's hardest substance - black diamonds."
KOBE 8 SYSTEM - "With origins rooted on a planet marked as NSP-KB24,[link widoczny dla zalogowanych], the Ice Mamba circles the volatile surface as guardian of the five rings. The wise veteran is known to strike with moves that leave his opponents frozen."
KD V - "Identified as Dark Matter, the biological and molecular breakdown of this figure [Durant] remains a puzzle for scientists. Early readings of its origin,[link widoczny dla zalogowanych], NSP-KD35, have sent back conflicting reports of a planet that is simultaneously solid,[link widoczny dla zalogowanych], liquid,[link widoczny dla zalogowanych], and gas - properties that make his game adaptable to any situation."
"It was an intricate,[link widoczny dla zalogowanych], creative and fun project intended to celebrate the game's best,[link widoczny dla zalogowanych]," Nike wrote about the brightly colored shoes' design.
The space concept was also incorporated into select Nike Basketball apparel including the Nike Hyper Elite Galaxy shorts and a collection of three t-shirts for James, Bryant and Durant.
The new Houston basketball collection is not the first time Nike has looked toward space explorationfor inspiration. Last February, the company introduced a "galactic theme" based on astronauts' spacesuits for James,[link widoczny dla zalogowanych], Bryant and Durant. And in January 2010,[link widoczny dla zalogowanych], Nike partnered with Apollo 11 moonwalker Buzz Aldrin to introduce the Rocket Hero Mavrk Mid 2 featuring an upper design based on photos taken by the astronaut while he was on the moon.
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