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Posted: Thu 7:18, 22 Aug 2013 Post subject: McDonald's new CEO is not afraid of chicken |
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McDonald's new CEO is not afraid of chicken
CHICAGO -- McDonald new chief executive officer is playing chicken with the menu.
As Don Thompson,[link widoczny dla zalogowanych], 49, steps into the CEO role at the world largest restaurant chain, customers may see more new chicken items instead of beef. Thompson is pulling from McDonald 160-item recipe book, which includes bone-in chicken wings and cashew teriyaki salads with chicken,[link widoczny dla zalogowanych], to sell new food and attract cash-conscious consumers amid a shaky global economy.
customers have given us permission to stretch our brand,[link widoczny dla zalogowanych], so we are entering new categories with new products,[link widoczny dla zalogowanych], Thompson said during a consumer conference last month.
McDonald is looking to draw budget-minded Americans with chicken items,[link widoczny dla zalogowanych], which can be priced lower than other proteins, said Bryan Elliott, an analyst at Raymond James Associates in St. Petersburg,[link widoczny dla zalogowanych], Fla. consumer is expressing some recent signs of distress and chicken costs are relative to beef right now by a lot,[link widoczny dla zalogowanych], he said.
McDonald is facing government austerity programs in Europe,[link widoczny dla zalogowanych], declining consumer confidence in the United States and slowing economic growth in Asia. Sales at McDonald stores open at least 13 months rose 3.3 percent worldwide in May,[link widoczny dla zalogowanych], trailing analysts estimates for growth of 5.2 percent.
Chicken is to be healthier, Elliott said. could certainly be a factor in their thinking. The Oak Brook, Ill.,[link widoczny dla zalogowanych], company recently began selling 410-calorie Spicy Chicken McBites in the United States. At the same time, Americans are expected to eat more poultry. Department of Agriculture.
Thompson introduced McCafe specialty coffees and smoothies. The chain has also introduced snack wraps and 290-calorie oatmeal during the past five years to appeal to more health-conscious consumers and draw afternoon traffic,[link widoczny dla zalogowanych].
After stay-at-home mother Emily McCall had her second daughter, escaping the house became more necessary. president
Duke Energy has named a new president for North Carolina,[link widoczny dla zalogowanych], replacing Brett Carter with senior vice president Paul Newton. The moves continue a recent shuffle of top executives at Duke,[link widoczny dla zalogowanych], which merged last year with Raleigh-based Progress Energy.
When a business owner wants out,[link widoczny dla zalogowanych], options require planning
Tom Valone, owner of the Great Outdoor Provision Co., recently announced that four members of the store's management team would acquire the business that he co-founded in 1972. economy.
US Steel shrinks 4Q loss to $50M
US Steel reported a smaller fourth-quarter loss as carmakers and other manufacturers used more steel, and it said shipments should rise in the current quarter.
Pfizer Q4 net jumps on sale of nutrition business
Drugmaker Pfizer Inc.'s fourth-quarter results easily beat Wall Street expectations,[link widoczny dla zalogowanych], driving up its stock,[link widoczny dla zalogowanych], as profit more than quadrupled,[link widoczny dla zalogowanych], due to tighter spending and a $4.8 billion gain from selling its nutrition business.
Philips loss widens in Q4,[link widoczny dla zalogowanych]; sheds division
Royal Philips Electronics NV Tuesday said it will sell the entertainment division which contains many of the consumer products for which it is best known, such as audio and video equipment,[link widoczny dla zalogowanych], to Funai Electric Co., Ltd.,[link widoczny dla zalogowanych], of Japan for (EURO)150 million ($202 million) plus licensing fees.
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