cheapbag214s
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 Posted: Thu 4:08, 01 Aug 2013 Post subject: It's times like that when you realize |
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Wordwatch: 'Over-Innovation' Alexis C. Madrigal Oct 11 2011, 11:54 AM ET Tweet More Email Print Innovators innovate innovations, no? That word is everywhere these days. It's a stand-in for: THAT THING THAT WILL SAVE THE ECONOMY FROM EVERLASTING DOOM. It's seen as an unmitigated good. At the same time,[link widoczny dla zalogowanych],[link widoczny dla zalogowanych], when you're walking down a grocery store aisle staring at 40 brands of tortilla chips,[link widoczny dla zalogowanych],[link widoczny dla zalogowanych], you want to say, "Actually,[link widoczny dla zalogowanych], maybe there's been enough innovation in the corn chip industry. Time to move on guys. Barring the ability to innovate to the apotheosis of the tortilla chip, we have reached the pinnacle for this salty snack." It's times like that when you realize,[link widoczny dla zalogowanych], there is such a thing as over-innovation. Similarly, Just-Drinks columnist Richard Woodward makes a hilarious case for over-innovation in the spirits industry. Take the past few weeks as an example, during which we've heard tell of the launch of,[link widoczny dla zalogowanych], for one, Absolut Gustafson. Eh? Obviously it's a collaboration with Swedish-born and US-based illustrator
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