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It's about time for watches
Move over iPhone -- the wristwatch has returned.
A wave of statement-making timepieces has renewed interest in this classic men's accessory. A classic gold Rolex or perhaps a modern Devon Works Tread with conveyor belts not just tells time -- it tells you something about the man wearing it.
Since cellphones along with other gadgets became popular timekeepers,[link widoczny dla zalogowanych], watches have lost a few of their luster. But because of the timepiece's retro appeal and new bold designs, style-conscious males are giving them a lift -- as a ornament. These were strapped to the wrists of male models strutting the runways finally February's New York Fashion week, and the Federation from the Swiss Watch Industry reports that watch sales in 2011 were the highest in 20 years.
Tim Paulsen of Pacifica, Calif., is happy to determine the return from the timepiece.
"I'm glad to determine people interested in them because maybe now I'll be able to see them in more storefronts," he says.
Paulsen, who works for a pharmaceutical company, owns 72 pieces, including a $400 limited-edition white Casio G-Shock with a red ticker, a submarine-inspired Italo Fontana U-boat Flightdeck chronograph for $4,000, and a titanium, 60-mm-faced Panerai PAM 341 that cost him $22,000, he admits that.
"I build my clothes around my watch," says Paulsen, 35. "It's like my purse."
The popularity crosses all prices, from more common labels, like Timex and Tommy Hilfiger,[link widoczny dla zalogowanych], to luxury brands, like Rolex and Tag Heuer. Sales of watches up to $300 increased 22 percent from 2010 to 2011, while those priced $300 to $1,000 increased 25 %, based on LGI Networks, a market research company that tracks the. And the Swatch Group and Fossil both increased production on the wallet-friendly men's fashion watches having seen sales increase by at least 40 percent this past year.
The women's category is expanding too, although not as quickly as watches for men. Contrary, women like borrowing their guys' watches because it makes a sexy statement, says Mary DePrez, the nation's watch buyer for Nordstrom.
Bright colors, rubber straps and military-chic were one of the trends she spotted at Baselworld, an annual watch show, in Switzerland recently. Look for gunmetal grays and matte blacks for that holiday season and updates to the classic James Bond diver watches, DePrez says.
"Watches are going through a modern re-emergence but they have a really rich history that men appreciate," DePrez says. This past year, the retailer moved its inventory of men's watches in the jewelry department to men's clothing, where they now share coveted space with silk ties and tech accessories.
This renewed curiosity about watches is an effort for males to rediscover their identity in contemporary society, says Blake Buettner, a contributor for Hodinkee, the online magazine for watch geeks, which attracts 250,000 unique visitors a month helping curate high-end vintage watch sales, including sales May 25-27 in the Common in San Francisco.
"This is a romantic vision of such a guy ought to be and have in the arsenal, be it an old pipe, an excellent leather jacket in the 1970s or a cool mechanical watch," says Buettner, of St. Louis. "Like golfers or race fans, they love stopping by to speak and find out about the design or technology of their favorite timepieces."
O'Connor said the present watch craze is definitely an homage to create icons,[link widoczny dla zalogowanych], like Steve McQueen, who made the TAG Heuer Monaco famous, and Paul Newman,[link widoczny dla zalogowanych], symbolic of the Rolex Cosmograph Daytona.
"You can wear a wrist watch for a few many sell it for another one whenever your style changes," he says.
A love for vintage led brothers Mitch and Andrew Greenblatt of Danville to produce Watchismo, an online store for unique watches, in 1998. Within five years, they started to see improved designs in the contemporary market and added modern brands. This is when business boomed,[link widoczny dla zalogowanych], Mitch says.
Today, they have a large number of mechanical styles from Japan, Italy, Germany,[link widoczny dla zalogowanych], the United States and Switzerland, starting at $100.
"Everyone has got the same cellphone, therefore the watch has the capacity to be more just like a mechanical sculpture for the wrist," Mitch says. "Some seem to be as an extension from the Bionic Man."
Customers interested in high-end mechanical "time machines" from "The Vault" are hosted by appointment in Watchismo's luxe brick-and-mortar man cave,[link widoczny dla zalogowanych], where the Greenblatts intend to curate watch shows and "Clocktail Hour" parties later this year.
With magnified hours and minutes as convex eyes,[link widoczny dla zalogowanych], the $5,[link widoczny dla zalogowanych],700 steel Azimuth Mr. Roboto is a modern homage to 1950s tin robot toys, while the best-selling Mr. Jones The Accurate makes a more intellectual statement. The hour hand on the $189 timepiece reads "remember," and the minute hand reads "you will die." The carpe diem message hits you each time the thing is yourself within the mirrored face.
It's also an indication the timepiece has shifted from a necessity to some type of status and expression,[link widoczny dla zalogowanych], says Nicolas Travis, who covers men's fashion on his blog, Style Flavors.
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