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Creating an Information Product: 5 Top Research Tips
If you want your information product to stand head and shoulders above the one offered by your competition then you need to make sure it is unique. If you want to make sure that your product will not only sell well but be recommended to others by your customers then you need to spend some time researching your topic,[link widoczny dla zalogowanych]. Here are the five go-to places you should visit to complete your research.
1. Google
The first place most people go to when they want answers to their questions is Google. Of course there are other search engines that you could use but the activity remains the same,[link widoczny dla zalogowanych], use search phrases such as 'how to' or 'ways to' along with your keywords to generate a wealth of useful places for you to start your research.
2,[link widoczny dla zalogowanych]. Information hubs
Your next stop should then be to visit websites like Wikipedia, eHow and HowStuffWorks to learn even more about your topic. Once again search for your keywords and make notes of the general themes, issues and problems that are being faced within your chosen niche.
Note down at least ten themes and then you are ready to start delving more deeply into the topic.
3. Targeted search
Now you need to start drilling down into the topics you have highlighted to really become an expert in these areas. Use a speciality search engine like Questia to gain access to books and journals relating to your topic areas,[link widoczny dla zalogowanych]. Now go back to your favourite search engine and look beyond page one's results to see the golden nuggets of information that the average searcher doesn't even look at.
4,[link widoczny dla zalogowanych]. Forums
You should also spend some time searching the popular niches in your forums. Here you will find people in your target niche openly discussing the problems and issues that they have and searching for answers. There are usually resident experts on niche forums who will be providing information and specialist resources that you might not have come across.
5. Library
In the modern age of the Internet we all too often forget that research mecca that is the library. If your topic is internet marketing then it's best researched online due to its ever-changing nature. If you're interested in delivering a product to meet a perennial problem like taking care of a baby, or improving your golf swing then books are an excellent source of information. Dig out your library card and devote an afternoon to reading books; study the contents pages to get a feel for how other authors have organised information relating to this topic.