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Nike Free,[url=http://duveticajacketswomenjp.albirank.net/][b]デュベティカ 激安[/b][/url], at the slightly more bearable price of $80,[url=http://duveticajacketsjp.gengfl.com/][b]ダウンジャケットduvetica[/b][/url], is built around an ultra-flexible sole, scored deeply from heel to toe,[url=http://monclerdeutschland.albirank.net/][b]http://monclerdeutschland.albirank.net/[/b][/url], to mimic barefoot walking or running. Why pay for what is,[url=http://duveticajacketssalejp.halod.com/][b]ダウンジャケットduvetica[/b][/url], essentially, an anti-shoe? Because navigating in it strengthens the foot, of course. "It's a weight room for your feet," says Nike engineer Tobie Hatfield.
Parents across the country are hoarse from trying to talk their kids out of buying eye-catching, gizmo-filled sneakers and into purchasing a pair of sturdy, no-frills cross-trainers. But it may be of no use. As the fevered back-to-school shopping binge begins, the country's top shoemakers are talking,[url=http://duveticajacketssalejp.halod.com/][b]デュベティカ ダウンジャケット[/b][/url], perhaps more than ever,[url=http://duveticajacketsoutletjp.albirank.net/][b]デュベチカ 通販[/b][/url], about technology, the innovations in shoe design that somehow create buzz every year or so.
Pumps (yes,[url=http://duveticajacketsoutletjp.albirank.net/][b]ダウンジャケットレディース[/b][/url], they're back). Sensors. Shocks. (Or Shox,[url=http://duveticajacketssalejp.halod.com/][b]デュベチカ専売店[/b][/url], as Nike calls them.) Or ClimaCool,[url=http://duveticatrenchcoat.webmium.com/][b]デュベティカ 店舗 大阪[/b][/url], which Adidas says channels air through the sneaker to cool the foot.
The sci-fi-sounding bells and whistles are fueling a $15 billion athletic footwear industry that now cranks out a shoe for every activity, sport, season and lifestyle. Reebok's Zan Chi Yoga/Pilates slip-ons,[url=http://duveticajacketsmenonsalejp.halod.com/][b]ダウンジャケットレディース[/b][/url], for example, help you "find your inner 'chi,[url=http://duveticajacketsjp.gengfl.com/][b]デュベティカ ダウンジャケット[/b][/url],' " according to the company. In case you missed the cultural memo, the age of the all-purpose sneaker is over -- tossed out with the all-purpose handbag.
In 2004, consumers spent $237 million just on aerobic shoes (lightweight materials to prevent foot fatigue), $234 million on skateboarding shoes (thin soles to control the board) and $43 million on cheerleading shoes (finger notches to be grabbed during stunts), according to National Sporting Goods Association. Then there are the big categories: $3.5 billion on walking shoes (rigid fronts to protect toes),[url=http://duveticajacketssalejp.albirank.net/][b]デュベティカダウンジャケットメンズ[/b][/url], $1.9 billion on running shoes (thick soles to absorb impact) and $877 million on basketball shoes (high-tops to prevent ankle injuries).
This, in an industry that grew out of a slapdash foot cover constructed from leather and grass. Rubber soles, a technological innovation of the 1800s, gave birth to the modern athletic shoe. Keds became the first mass-marketed "sneaker" -- a term coined circa 1917 by an advertising executive who noticed that rubber soles allowed people to sneak around unheard.
"When manufacturers come out with a new shoe, technology is where they begin,[url=http://duveticatrenchcoat.webmium.com/][b]デュベティカ 店舗[/b][/url]," says Dan Kasen,[url=http://discount2013duveticajackets.webmium.com/][b]デュベティカアウトレット[/b][/url], manager of information services at the National Sporting Goods Association. "It is a critical consideration."
Take the proposed merger of Adidas-Salomon AG and Reebok International Ltd., both of which trail behind sneaker king Nike Inc.
When executives from both companies described the merger in a recent conference call, the word "technology" kept creeping into the conversation. "Adidas is a technology-driven company,[url=http://duveticaonline.halod.com/][b]デュベチカ 通販[/b][/url]," said chief executive Herbert Hainer. At the same time, he said,[url=http://duveticaonline.halod.com/][b]デュベチカ専売店[/b][/url], Reebok has successfully fused "sports, entertainment and technology."
But what do the foot doctors,[url=http://duveticashop.webmium.com/][b]デュベティカ 店舗[/b][/url], who presumably see patients after they've picked the wrong shoe, think about all of this technology? By and large,[url=http://duveticacoats.webmium.com/][b]デュベチカ 通販[/b][/url], they think it confuses consumers. In interviews, several podiatrists offered roughly the same set of guidelines for sneaker buying: The shoe must have a strong sole and mid-sole (the thick area above the sole) to absorb the impact of everyday walking or running, a rigid heel counter (which curves around the heel) to keep the foot stable and a toe box that is big enough and high enough to prevent chafing.
"For the average person, buying any reputable shoe that adheres to these rules is perfect," says Harold Glickman,[url=http://monclerdeutschland.albirank.net/][b]Günstige Moncler Jacken Moncler Jacke Online Moncler Daunenjacke Billig Deutschland[/b][/url], chief of podiatric surgery at Sibley Memorial Hospital in Washington and president of the American Podiatric Medical Association.
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