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Do these shoes make me look fit
press conference.
"While this is a US-only settlement,[link widoczny dla zalogowanych], Reebok uses consistent marketing globally," replied company spokesperson Daniel Sarro. "Any changes that we have made to our US marketing,[link widoczny dla zalogowanych], we have also made in Canada."
Sarro added that dropping the offending health claims doesn't mean that Reebok agrees with the FTC ruling,[link widoczny dla zalogowanych].
"We have received overwhelmingly enthusiastic feedback from thousands of EasyTone customers,[link widoczny dla zalogowanych], and we remain committed to the further development of our EasyTone line of products,[link widoczny dla zalogowanych]," he said.
Reebok is one of several brands of toning shoes,[link widoczny dla zalogowanych].
Skechers,[link widoczny dla zalogowanych], which leads the market with its Kim Kardashian-endorsed Shape-Ups line, is currently working with the FTC regarding own health claims.
Scott says that, as consumers become more concerned with health and wellness,[link widoczny dla zalogowanych], the proportion of complaints the federal agency gets regarding false or misleading claims has increased in recent years.
"We also work with the FTC and other international and domestic partners," says the spokesperson. "We share intelligence,[link widoczny dla zalogowanych], scan the Internet and initiate marketplace surveillance to monitor anti-competitive behaviour."
Reebok International Ltd. Federal Trade Commission said Wednesday,[link widoczny dla zalogowanych].
The penalty will go toward consumer refunds,[link widoczny dla zalogowanych].
The FTC said in its complaint that Reebok, a unit of Adidas AG, falsely claimed in advertising that its EasyTone and RunTone shoes "strengthen and tone key leg and buttock (gluteus maximus) muscles more than regular shoes."
"The FTC wants national advertisers to understand that they must exercise some responsibility and ensure that their claims for fitness gear are supported by sound science,[link widoczny dla zalogowanych]," said David Vladeck,[link widoczny dla zalogowanych], director of the FTC's bureau of consumer protection.
The agency said Reebok began making the claims in early 2009,[link widoczny dla zalogowanych], and provided statistics about the purported benefits of the toning shoes.
The FTC said that in one commercial, Reebok advertised that its EasyTone shoes are proven to strengthen hamstrings and calves by up to 11 percent,[link widoczny dla zalogowanych], and to tone the buttocks up to 28 percent more than regular sneakers, just by walking.
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