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'Do Not Track' Rules Would Help Web Thrive
So, targeted advertising goes. the sites which use that targeted advertising to pay for bills have to get revenue from elsewhere (id favour the option of service for free with advertising or pay to possess advertising removed rather than no service if you don't pay). Of course targeted advertising moves to server side programming rather than client-side cookies (at least I'm able to make use of a cookie blocker now,[link widoczny dla zalogowanych], impossible to stop servers reporting their logs to advertises
Cookies where designed never to be seen, now sites are going to stick a massive warning on every page I visit until I click off that page to their Terms and Conditions to accept cookies.
There is illustrated the myth behind behavioral tracking. At first glance,[link widoczny dla zalogowanych], it certainly seems "convenient,[link widoczny dla zalogowanych]," but what else would you quit in the process? Obviously your privacy, but exactly how about freedom? What about the ability to do cost comparisons? How about simply browsing whatever's available in search of a better alternative?
The likes of Google claim that they can know "exactly" what you need and also to always act in your interest. The truth is, there is plenty of room to take advantage of this type of data for unethical trades. Businesses regularly exploit the difference between their knowledge on specific customers and also the consumer's lack (sometimes resulting from deliberate censorship,[link widoczny dla zalogowanych], when it comes to online services) of knowledge about alternative products.
With behavioral targeting,[link widoczny dla zalogowanych], you won't ever get "exactly" what you need. Another person is deciding for you and they're not acting primarily inside your interest.
How often do you tell a salesman what you need, just for him to get you to definitely buy something more costly instead? How frequently will they try to direct you to a substandard product that their employer makes? How frequently do you search for something online in which you see advertisements trying to scam the person helpless enough to click it? To trick you into downloading spyware, purchasing something using their affiliate link, filling out unnecessary surveys,[link widoczny dla zalogowanych], logging into phishing sites,[link widoczny dla zalogowanych], or purchasing a pirated or counterfeited version of whatever you are seeking?
You may can get the jacket you want,[link widoczny dla zalogowanych], or at least an inexpensive imitation if you don't know much better than the salesperson (they should already know if you're ignorant about this matter,[link widoczny dla zalogowanych], given that they curently have your computer data). It may cost a little more simply because they need to pay someone to stalk you and of course they can get away with charging more simply because they understand how likely you're to make the acquisition. Maybe they'll even convince you to definitely purchase matching shoes of equal quality made by among their "partners" to choose it.
Big online advertisers fear consumers understanding the truth about behavioral tracking. Ads are made to sell you something you would not normally want. Isn't the promise of ads you need to do desire a bit far fetched? The internet won't collapse without these types of ads exploiting people and cutting down competition,[link widoczny dla zalogowanych].
"Personalized" ads causes it to be difficult for consumers to create informed decisions, budget their money,[link widoczny dla zalogowanych], and to detect the scams. The problem with targeted advertisements and other types of market segmentation is it makes it tougher for individuals to do business with more traditional, honest companies,[link widoczny dla zalogowanych], and it enables scammers to personalize their offers or scare approaches to a means that's never been acheived before. I prefer my purchasing freedom,[link widoczny dla zalogowanych], since it achieves exactly the same ideal without the privacy implications or possibility of abuse.
With Google among it's largest competitors this can be a strong strategic move in operator to further divide both segments of software that are now available. As a company which has a large portion of the web browser market share. I see this like a retaliatory movement against Google who's now coming near to releasing Chrome OS. In the very near future it would not surprise me to find that there's likely to be a significant transfer of the marketplace spot to having two strong models which exist concurrently. The foremost and current model which Microsoft is finding itself (mostly) in is the paid model. Where the customer may be the party that handles the entire process post purchase. The key is purchase. The second reason is Google that will have the entire substance of what a user does in it's cloud. Its my feeling that Gov't, businesses,[link widoczny dla zalogowanych], corporations, and power users that have sensitive data are for in the future going to make use of the current model. Nevertheless the common every single day user will start to change to the cloud model. There's one quote which i won't ever forget about,[link widoczny dla zalogowanych], that is "If you are not paying for the service, you aren't their customer"相关的主题文章：


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