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Apple fans start queuing for sale next Friday
A week from today, thousands of excited Apple fans will be shelling out hundreds of pounds or dollars for a shiny new iPhone 5.
If you buy an unlocked phone directly from Apple, you will be looking at between £529 and £699 (depending on how much memory you want) for your phone.
The figures come from research firm UBM TechInsights which,[link widoczny dla zalogowanych], looking at the entry-level iPhone 5,[link widoczny dla zalogowanych], broke down the potential cost of each of the various components.
These 'tear-downs' are a regular part of the smartphone community when a new model arrives,[link widoczny dla zalogowanych], with research groups tracing the components back to source to figure out a reasonable estimation.
The company said that,[link widoczny dla zalogowanych], for each phone sold,[link widoczny dla zalogowanych], Apple is paying:
$28 for the A6 processor$18 for the four-inch pixel display$10 for the camera$7.50 for the touchscreen component$4 for the WiFi/Bluetooth/GPS antenna$3.00 for the batteryUBM also take into account some other products,[link widoczny dla zalogowanych], such as the materials that make up the product fascia and additional memory elements,[link widoczny dla zalogowanych], to come out with a total of $167.50.
The company stresses these are purely estimates at this point in time,[link widoczny dla zalogowanych], but a nasty secret is that the components and labour spent on smartphones - usually created in China - are relatively cheap compared to the £600 to £900 cost of owning a device over two years.
However, for those consoling themselves over the large outlay,[link widoczny dla zalogowanych], rest assured that the gap is closed a little as these component breakdowns do not take into account a lot of other costs.
An off-contract iPhone will cost you £529 in the UK
To bring a phone to market, companies must spend at least a year researching and designing their product and sourcing their components.
Then there is the software side - huge teams must write drivers and software from scratch for the device,[link widoczny dla zalogowanych], and then spend months 'bug-testing' it for errors.
After all of that,[link widoczny dla zalogowanych], millions must be spent marketing the product,[link widoczny dla zalogowanych], wooing phone shops,[link widoczny dla zalogowanych], and convincing the public to buy the product.
Only once all of this has come together can the directors shed a little money to their shareholders and take their own cut,[link widoczny dla zalogowanych].
And, for every iPhone that comes along,[link widoczny dla zalogowanych], there are dozens of products which go exactly through this process - and then bomb on the marketplace.
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